LITTLE CLAM
Little Clam Visual Identity
THE CHALLENGE
Little Clam is a New England coastal restaurant nestled within
Wayfinder Newport hotel, offering an immersive culinary experience that celebrates Rhode Island farmers & fisherman. We wanted to bring something as fresh as the menu to attract people from the hotel and beyond.
THE SOLUTION
The namesake Little Clam bejewels the logo, a staple of New England's coastal cuisine and a symbol of the region's enduring connection to the sea, while the typography adds a modern twist and dials up the personality. The branding also includes several thematic drawings to enhance the brand image.
Credits
Designer, Illustrator: Lori McMichael
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