We The Urban for Victoria’s Secret Pink

Willie Greene of We The Urban has well over 5M followers, known for his “Nine things you need to hear today” affirmations. With this kind of following and Willie’s natural affinity for meaningful visuals, extending them to his audience in the form of merchandise was a beautifully natural next step. As the Designer/Art Director apparel and tote, I also worked with Willie and RILY (Remember, I Love You) to design the Social Media and help finalize post production and launch the brand merch online.