THE CHALLENGE

In a new age of online-only retailers, we wanted to present premium diamonds to those getting ready to pop the question, but do it in a way that would show real emotion in a category that is typically more stoic and buttoned up.

THE SOLUTION

In these campaigns, actual couples are photographed wearing James Allen jewelry. We capture them in intimate moments, with the aim to get those in-between shots that show candid expressions and real emotions.