SAMSUNG
Samsung Galaxy Note
THE CHALLENGE
The Galaxy Note is a giant phone/tablet with an S Pen. Call it a phablet. You can draw, write, edit documents, and enjoy a beautiful HD 5.3 inch screen. With all these features, the Note takes some explaining.
THE SOLUTION
We decided to do so by showing how real people use it, with mini-documentaries and real-life situations.
TV
Brooklyn design shop, Doubleday & Cartwright use the Samsung Galaxy Note.
TED speaker, Poet and Educator, Sarah Kay uses the Samsung Galaxy Note with her Creative Writing class in Rhode Island.
A Father and Daughter show how they use the Samsung Galaxy Note to keep in touch when he’s away on business.
A New York City Architect shows how he uses his Samsung Galaxy Note as he takes through his work day.
Credits
Agency: 72andSunny
CCO: John Boiler
ECD: Bryan Rowles
Designer/Art Director: Lori McMichael
CW: David Stolberg
Director: Doug Pray
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